Ski Mississippi

Our History: 

In winter of 1975/76, Bolivar County friends Stanley Gaines and Rogers Varner went on a Colorado ski trip together to Aspen. Wandering through gift shops in trendy and expensive Aspen, they noticed an array of ski posters that obviously tried to capture the attention of skiers who were there from around the country. Some had a deadpan sense of humor. There was one with a skier in a cornfield, titled "Ski Iowa." Another titled "Ski Texas" had a downhill racer imaged aside a Longhorn steer. You get the picture. When Varner and Gaines inquired as to whether the clerk had an appropriate "Ski Mississippi" poster, the Clerk sniffed, "those rednecks don't ski" and went on about his business. That insult launched a small business joint venture between the two that has lasted over a quarter century.

To read more, visit our Facebook page:
facebook.com/skimississippi